How do you want to look to your customers and clients? What do you want your website to say about you and your business? What are visitors looking for when they visit your site?
Remember, your website is a shopfront on a very crowded high street.
Whatever you are selling or promoting, your website has to catch your visitor’s attention as soon as they land on it.
A website for a taxi company is very different from one for a restaurant or a hairdressing salon or sports club. Similarly, a website for a car or commercial vehicle garage will be different from one for an electrician or a plumber.